Industry: Education Technology
Company Size: Mid-sized organization with a growing team.
Key Challenges: The client faced communication inefficiencies in engaging with students. Manual messaging and a lack of centralized communication created delays, inconsistent outreach, and increased staff workload.
Creatique Technologies leveraged the People, Process, Systems framework to enhance Upstep Academy’s communication and student engagement:
1. WhatsApp Integration with Salesforce:
- Enabled direct communication from Salesforce, centralizing student interactions.
- Improved response efficiency by minimizing the need for manual messaging.
2. Message Template Creation in Facebook Meta:
- Designed pre-approved templates to standardize and comply with WhatsApp messaging policies.
- Ensured consistent and effective outreach to students.
3. REST API for Real-Time Connectivity:
- Developed a REST API to automate message delivery from Salesforce to WhatsApp.
- Reduced manual efforts by enabling real-time student notifications and updates.
4. Salesforce Einstein Bot Integration:
- Deployed an AI-driven chatbot to handle routine queries and guide students to relevant support channels.
- Enhanced student engagement by providing instant responses and improving user experience.
why Creatique Technologies?