Industry: Manufacturing – Industrial Minerals & Mining
Company Size: Mid-sized organization with a growing team.
Key Challenges: Rio Clays struggled with inefficient lead management, manual quotation processes, and a lack of order tracking, which hindered sales productivity and customer engagement.
Creatique Technologies applied the People, Process, Systems framework to optimize Rio Clays’ sales operations:
1. Lead Management Enhancement:
- Developed functionality to categorize and track leads by rating, region, and category.
- Enabled sales representatives to access prioritized to-do lists within Salesforce.
2. Automated Quotation & Order Management:
- Created automated quote templates, syncing them back to sales opportunities.
- Implemented a centralized customer view for better engagement and faster deal closures.
3. Activity & Sales Tracking:
- Provided visibility into sales activities with out-of-the-box reports and dashboards.
- Developed a Visualforce page to streamline sales processes and monitor progress.
4. System Enhancements:
- Configured domain settings, user roles, and security profiles.
- Established automation using Flows and Triggers to optimize workflows.
- Implemented validation and duplicate rules for improved data accuracy.
- Integrated email templates, quick actions, and list views for improved user experience.
5. User Training & Testing:
- Conducted end-to-end testing of the implemented solutions.
- Delivered 5 hours of virtual training to ensure smooth adoption.
why Creatique Technologies?